When a road closes, a water main breaks, or an emergency affects only part of town, sending a message to your entire community isn’t always necessary—or effective. That’s why we’re excited to introduce Geo-Targeting, the newest enhancement to GOGov’s Citizen Notifications product.

This powerful new tool allows local governments to draw custom zones on a map and instantly notify residents in that specific area—delivering more relevant messages, reducing unnecessary alerts, and improving trust in your communications.

Best of all? Geo-Targeting is included with GOGov Citizen Notifications.

📍 What Is Geo-Targeting?

Geo-Targeting allows your team to:

• Select an area of your municipality (as small or large as needed)
• Send a notification only to residents with addresses in that zone
• Improve timeliness and accuracy of important alerts

Whether you’re closing Main Street for a parade or issuing an evacuation alert during a storm, this feature ensures that only the right residents receive the right message at the right time.

🔔 Real-World Use Cases

Boil Water Notices: Alert only the neighborhoods affected—no more city-wide confusion.

Road Closures & Construction: Target residents near impacted intersections with updates and detours.

Event Parking Changes: Let residents near a major festival or concert know about parking restrictions in advance.

👥 How It Works for Residents

Geo-targeting works best when residents have an account in your local government app and have provided their address. Once they’ve entered their location, they’ll receive all future notifications relevant to thier address when you send out location spoecific notifications.

Residents can:

• Download the app from the App Store or Google Play
• Create an account and enter their address
• Receive hyper-local alerts tailored to their location

Pro tip: You can use your notifications tool to remind residents to add or update their address.

💡 Why It Matters

Today’s residents are used to personalized, relevant information. With Geo-Targeting, you’ll reduce alert fatigue and improve open rates by sending fewer—but better—messages.

You’ll also build credibility with your community. When people know the alerts they receive are specific, accurate, and actionable, they’re more likely to trust them—and respond.

✅ Included for All Notification Customers

Geo-Targeting is included with GOGov Citizen Notification. No upgrade or add-on required. Just log in, draw your notification area, and send.

Need help getting started? Contact support@gogovapps.com or your GOGov Success Manager for training and best practices.

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