In today's fast-paced world, people want quick and easy access to information and services, and a mobile app can provide just that. With a mobile app, citizens can access information about city events, news, and services from the convenience of their smartphones. This increased accessibility can encourage more people to engage with the city government and participate in local government activities, which can strengthen the community as a whole.

But at the end of the day, a mobile app can only be effective if citizens are downloading and using it. GOGov offers a variety of best practices and templates to help municipalities get started with promotion and marketing.

Where to promote your app

Promoting a new app for a municipality can be a great way to increase engagement and interaction with citizens. Here are some effective ways to promote a new app for a municipality:

• Utilize Social Media: Social media is a powerful tool to reach a large audience. Use social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to promote the app. Make sure to share the benefits of using the app, how it can make citizens' lives easier, and provide links to download the app.
• Email Newsletter: Use the municipality's email newsletter to promote the app. Make sure to highlight the features and benefits of the app and include a link to download the app.
• Local Press: Reach out to local newspapers and news stations to cover the launch of the app. This can be a great way to get free publicity and increase awareness.
• Collaborate with Local Businesses: Collaborate with local businesses, such as restaurants, cafes, and shops to promote the app. Offer discounts or rewards to users who download the app.
• Advertising: Consider using paid advertising to promote the app. This could include social media ads, Google Ads, or display ads on local websites.
• Community Events: Attend community events, such as festivals and fairs, and promote the app. Provide demonstrations of how the app works, answer questions, and provide incentives to download the app.

Marketing Resources to help your promote your app

There are several marketing resources that a municipality can use to create marketing materials. Here are a few examples:

• Canva: Canva offers a variety of social media graphic templates that the municipality can use to promote their app on social media platforms such as Facebook, Twitter, and Instagram. They can create visually appealing graphics that showcase the benefits of the app, including screenshots, key features, and calls to action to download the app. GOGov uses Canva to create many different graphics and templates to help our customers with thier marketing and promotion.
• ChatGPT - AI is the big marketing buzzword in 2023 and Chat GPI is leading the way. ChatGPT can help a local municipality promote their mobile app by providing information and guidance on various promotional strategies. ChatGPT can provide information on social media marketing strategies to promote the app on platforms such as Facebook, Twitter, and Instagram. This can include tips on how to create engaging posts, run ads, and use hashtags to reach more people.
• Unsplash: Unsplash offers a vast library of high-quality, free-to-use images that the municipality can use to create engaging visual content to promote their app. They can use the images to create social media graphics, promotional posters, flyers, and other marketing materials to showcase the benefits of the app.
• Piktochart: Piktochart is an online tool for creating infographics, presentations, and posters. It has a wide selection of templates and design elements that can be customized to fit the municipality's branding.
• Adobe Spark: Adobe Spark is a suite of creative tools that includes options for creating graphics, videos, and web pages. It is an easy-to-use platform that offers a range of customizable templates.
• Visme: Visme is a design tool that enables users to create infographics, presentations, and reports. It has a variety of templates and design elements, making it a great resource for municipalities looking to create engaging visual content.
• GIMP: GIMP is a free and open-source image editing software that can be used to edit photos, create graphics, and design marketing materials. It has a wide range of features and tools for customization.
• Hootsuite: Hootsuite is a social media management platform that enables municipalities to schedule and publish social media posts across multiple platforms. It can also be used to track social media analytics and monitor mentions of the municipality's brand.
• Animoto: Animoto is a video creation platform that enables municipalities to create engaging videos for marketing and social media purposes. It offers a range of customizable templates and tools for creating professional-looking videos.

Remember to highlight the unique features and benefits of the app, and how it can make citizens' lives easier. By using a combination of these methods, you can increase awareness and encourage citizens to download and use the app.

Did you know GOGov can help you market your app?

Our team creates custom marketing resources for all of our customers. These resources include social media graphics, print templates, press releases and more! Plus, we will provide best practices from other municipalities around the country who have successfully promoted thier apps.

Is a mobile app right for your municipality?

Schedule a demo to learn how your citizens, staff and elected officials can benefit from a mobile app. Provide your citizens with unrivaled access to agency staffand services right at their fingertips!

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