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Essentials to creating a great municipality branded mobile app

In the ever-evolving landscape of digital communication, municipalities are increasingly recognizing the need to extend their presence beyond traditional avenues. The emergence of municipality-branded mobile apps signifies a transformative leap, offering local governments a direct conduit to their residents' digital lives. As the demand for efficient and accessible services continues to grow, the importance of these apps becomes crystal clear. According to recent surveys, an overwhelming majority of citizens express a preference for digital services in their local government interactions. Enter the era of the municipality-branded mobile app—a digital extension of your community's identity, services, and engagement. Let's explore the art of designing an app that not only bears your municipality's name but becomes an iconic representation of its essence.

Name: The Power of Familiarity

Choosing the right name for your app is akin to selecting a title for a masterpiece. Opt for something familiar, inclusive, and reflective of your municipality's identity. Residents should recognize it instantly, creating a sense of belonging. Consider incorporating the municipality's name, coupled with a tagline that resonates with community spirit. Including your municipality name makes it easier for your citizens to search and find the app.

Picture: Iconic Landmarks Speak Volumes

An app's icon is the visual ambassador of your municipality. Feature an image of an iconic landmark that holds sentimental value for residents. Whether it's a historic building, a natural beauty spot, or a cherished community symbol, this image serves as a visual cue, instantly connecting users to their hometown. And add your municipality logo where possible including your app icon that appears on your phones home screen.

Colors: A Palette of Community Identity

While customization options are abundant, the main brand color of your municipality—the one embedded in your logo—should take center stage. This consistent color scheme creates a seamless transition from traditional branding to the digital realm, reinforcing your community's visual identity.

Applets: Navigating Community Services with Ease

Applets are the gateway to your municipality's services and information. Craft them with intentionality, offering easy access to vital sections. Common applets include the city website for comprehensive details, a council members page for transparent governance, online bill pay for convenience, an events calendar to keep residents informed, job opportunities for career seekers, and social media integration for real-time community updates.

Seamless Integration: Bridging the Digital and Physical Worlds

Your app should not exist in isolation but seamlessly integrate with existing municipal services. It serves as a bridge between the digital and physical realms, enhancing citizen experience by providing a centralized platform for information, services, and engagement. Link to existing services like online bill pay or your social media accounts.

User-Centric Design: Tailored for Community Needs

The app's design should prioritize user experience. From intuitive navigation to clear categorization of applets, every element should be tailored to meet the diverse needs of your community. Ensure that residents of all ages and tech-savviness can effortlessly navigate and leverage the app's features.

Continuous Improvement: The Living Canvas

Consider your app as a living canvas that evolves with community needs. Regularly update and refine applets based on user feedback, technological advancements, and changes in municipal services. This commitment to improvement solidifies the app's role as a dynamic extension of your municipality.

Get your municipality branded mobile app powered by GOGov

In essence, designing your municipality's branded mobile app is an art form—an art that we at GOGov have mastered over the years. Learn more about Local Government Branded Mobile Apps to embark on a journey of crafting a digital masterpiece that echoes the heart and soul of your community. Schedule a demo with our team today.

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