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Local governments are increasingly adopting innovative solutions like mobile apps to improve citizen engagement, streamline services, and provide real-time information to their communities. Launching a new app or service is a major step forward, but successful adoption requires promotion beyond the official city accounts. When council members, mayors, city managers, clerks, and other local government officials leverage their personal social media platforms to promote these services, it amplifies reach and builds trust within the community.
Here’s how and why local officials can play a pivotal role in app promotion, along with actionable strategies to engage citizens through their own channels.
When citizens see their local leaders, whom they know and trust, endorsing a new digital service, it creates a powerful layer of credibility. Unlike official government accounts, personal profiles bring an approachable tone, helping to build trust in the new app or service and encouraging residents to engage.
Tip: Share the "why" behind the app’s launch. For example, a council member might post:
“Excited to announce that [City Name] just launched the [App Name]! This app will make reporting issues or finding local info easier for everyone. I’ll be using it myself—download it here and join me in connecting with our city!”
Official city accounts are essential, but they can only reach so far. Local officials’ personal networks often include a broader and more diverse audience, from family and friends to other residents in their community. Sharing the new app on their platforms increases exposure, helping the message reach audiences who may not follow city pages.
Example Post for Officials:
“Did you know [City Name] now has a mobile app? Stay updated on events, report issues, and connect with local resources instantly. Download [App Name] now and stay in the loop!”
People often respond more positively to real-world examples of how a service can improve their daily lives. When officials demonstrate how they personally use the app—whether checking city news, receiving emergency alerts, or paying a bill—it adds a relatable, human element that encourages others to try it.
Example Post for Officials:
“I used [App Name] today to check for road closures—saved me a ton of time! You can also get notifications and report issues right from your phone. Give it a try here [link]!”
A unified promotion across multiple officials’ channels creates buzz around the app launch. Seeing posts from multiple trusted community leaders reinforces the app’s importance and helps create a sense of collective engagement.
Example Campaign Idea:
Organize a coordinated “App Download Day” where officials share videos of themselves downloading the app or using one of its features. Use a common hashtag like #OurCityApp or #StayConnected[City Name] to create a shared experience.
Personal videos and live stories are fantastic tools for officials to introduce the new app. A mayor or city manager could create a quick walkthrough, explaining how to download and use the app, which generates excitement and provides a more interactive experience for residents.
Example Video Script for Officials:
“Hi [City Name]! I wanted to personally show you our new app, [App Name], and how easy it is to get connected. From event updates to local alerts, it’s all in one place—download it and let’s stay connected!”
Once the app is live and the initial promotion is complete, officials can encourage feedback by asking residents to share their experiences with the app. This two-way communication strengthens relationships and keeps citizens engaged over time.
Example Follow-Up Post:
“I’d love to hear how you’re using our new app, [App Name]! Have any feedback or suggestions? Drop a comment below or send me a message. Let’s make [City Name] even better together!”
Did you know GOGov van help you with your marketing and promotion efforts. Our team will help you launch your app or new solution to your residents. We'll create social media templates, postcards, flyers and more.
Involving local officials in promoting a new app goes beyond just raising awareness—it builds a sense of trust, unity, and excitement within the community. By sharing personal stories, tips, and real-life benefits, local government leaders can make a powerful impact, helping residents embrace the new app as an essential tool for staying informed and engaged. Ready to launch? Rally your officials, set a plan, and make your app launch a success for your community! Want to learn more about GOGov? Schedule a demo today.