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How can a municipality promote its new mobile app to its citizens?

A municipality promoting its mobile app can help to increase engagement and accessibility for residents. The app can provide easy access to important information and services, such as event schedules, news updates, and submitting service requests. It can also allow for easier communication and feedback between residents and the municipality. Additionally, a mobile app can help to increase efficiency and cost-effectiveness for the municipality by reducing the need for physical mailings and in-person interactions. Overall, promoting a mobile app can enhance the relationship between the municipality and its residents and improve the overall functioning of the community.

There are several ways a municipality can promote its new mobile app to its citizens:

  1. Press Release: Send out a press release to local media outlets announcing the launch of the new app and its features. This will help to generate buzz and attract media coverage.
  2. Social Media: Use social media platforms such as Facebook, Twitter, and Instagram to promote the app. Share screenshots, videos, and testimonials from citizens who have used the app.
  3. Print Advertising: Advertise the app in local newspapers, magazines, and community newsletters.
  4. In-Person Outreach: Host events such as town hall meetings, community fairs, or other public gatherings to promote the app and provide demonstrations on how to use it.
  5. Email Campaigns: Send out emails to residents and businesses in the municipality promoting the app and its features.
  6. On-site Promotion: Place flyers, posters, or brochures in public buildings, such as libraries, community centers, and government offices, to inform citizens of the new app.
  7. Use of existing channels: Utilize the municipality's existing channels like website, bill payments, or other official channels to promote the new app.
  8. Incentives: Offer rewards or incentives to residents who download and use the app, such as discounts on services or entry into a prize drawing.

It is also important to note that it's crucial to keep a consistent message throughout the campaign and make sure that the app is user-friendly and easy to navigate to ensure citizens will use it.

Did you know GOGov can help you market your app?

Our team creates custom marketing resources for all of our customers. These resources include social media graphics, print templates, press releases and more! Plus, we will provide best practices from other municipalities around the country who ahave successfully promoted thier apps.

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