App Launch Promotion: The power of video for Local Government

Local governments are constantly seeking innovative ways to engage residents and unify the community. Promoting your local government branded mobile app with visual and promotional materials such as a short video can be beneficial because of its simplicity. Short videos have taken over social media in a positive way, people are more inclined to watch short videos for direction or information rather than reading an article and figuring it out. It’s helpful for visual learners to learn the functions of an app through a video explaining the workings. In this blog post, we will take a deep dive into creating instructional short videos and the benefits it will have on app promotion.

Benefits of Using Videos for App Launch  

Engaging and Informative: The intended outcome with using videos is to capture attention and deliver key messages effectively. According to, 66% of consumers find short-form videos to be the most engaging type of content on social media. Creating a video that showcases app features, functionalities, and benefits through visuals is the goal.  

Personal Touch and Human Connection: Humanize the video experience, not everything has to be technical. Adding a human element to the app launch by featuring local government representatives will build trust and rapport with citizens through personalized messages. Showing the importance and quality that the app brings to the community can be shown with a personable video.  

Demonstrating App Usage: It’s important to include walkthroughs and tutorials to guide users on app navigation and functionality. Videos have become a great source of learning new things. Highlighting different use cases and scenarios will help showcase the app versatility to the audience. This is an opportunity to show different uses with real life examples.

Channels for Video Distribution 101

Municipality Website: Of course, showcasing your video on your website’s homepage is a simple way to gather website traffic over to your app. Providing easy access for citizens to learn about the app will result in app downloads & increased usage.  

Social Media Platforms: Posting promotional app videos on social media platforms such as Facebook, Instagram, Twitter, and YouTube will be beneficial to success. Videos thrive on these platforms and perform better than simple posts. According to, there are 244.4 million digital video viewers in the U.S. Another opportunity with posting on social media is utilizing targeted ad campaigns to reach specific demographics. This can include targeting your specific geographical area.

Email Campaigns: Including video links in email promotions such as newsletters and updates to existing subscribers invites the recipient to share the videos within their networks. It will catch the eye if adding a video is not part of your usual email content.  

Public Meetings and Event: Showcasing promotional videos during town hall meetings and community gatherings can be a great opportunity to get people excited about the app! When showing videos in-person settings, it can generate the idea of discussion and feedback while also getting the audience excited about the app.

Promote your app with video

Promotional videos offer local municipalities the opportunity to inform and engage citizens, add a personal touch and human connection, and demonstrate app usage and functions. At GOGov, we highly encourage municipalities to embrace video as a powerful communication tool. Adding videos to channels such as the municipality website, social media pages, email campaigns, and public meetings and events will positively impact citizen engagement and app adoption. The GOGov Marketing team has marketing materials to get you started! With every app launch we provide video scripts, a product instructional video, and examples to guide you with video marketing. If you’re interested, email to learn more about promotional materials we have to offer!

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