When a local government launches a new municipality mobile app, it's an exciting moment. It represents an opportunity to provide citizens with a new and convenient way to access critical services and information. However, launching the app is just the first step. To truly realize the benefits of the app, it's essential to continue promoting it to citizens over time. In this blog post, we'll explore the importance of ongoing promotion for a local government app and provide some tips on how to do it effectively.

Ongoing Promotion

First and foremost, ongoing promotion is essential for ensuring that citizens are aware of the app's existence and its benefits. While some citizens may download the app as soon as it's launched, many others may not hear about it until later or may not be aware of its full range of features. By continuing to promote the app, local governments can ensure that citizens are aware of its existence and understand how it can benefit them.

Drive App Adoption

Another reason why ongoing promotion is essential is that it can help drive adoption of the app. Even if citizens are aware of the app's existence, they may not download or use it if they don't understand how it can benefit them or if they perceive it as being too complicated to use. By continuing to promote the app and highlighting its features and benefits, local governments can help encourage citizens to download and use it, thereby driving adoption and maximizing its impact.

In addition to driving adoption, ongoing promotion can also help local governments identify areas for improvement. By monitoring user feedback and engagement metrics over time, local governments can identify areas where the app may be falling short and take steps to address these issues. This can help ensure that the app remains a valuable and relevant tool for citizens over time.

So, how can local governments effectively promote their apps to citizens over time?

• Leverage existing communication channels: Local governments can leverage existing communication channels, such as social media, email newsletters, and websites, to promote the app to citizens. By regularly highlighting the app's features and benefits on these channels, local governments can ensure that citizens are aware of its existence and understand how it can benefit them.
• Partner with community organizations: Local governments can partner with community organizations, such as local businesses and non-profits, to promote the app to citizens. By leveraging the reach of these organizations, local governments can help ensure that the app reaches a broader audience.
• Monitor user feedback: Local governments should monitor user feedback and engagement metrics over time to identify areas where the app may be falling short. By addressing these issues, local governments can ensure that the app remains a valuable and relevant tool for citizens over time.
• Contac the media: Let your local media outlets know about the app. Highlight the amount of service requests that your municipality has recieved and completed since going live. Or if you were recently impacted by weather, detail how important it is for your citizens to report issues or receive critical notifications while using the app.

In conclusion, ongoing promotion is essential for maximizing the impact of a local government app. By ensuring that citizens are aware of the app's existence, driving adoption, and identifying areas for improvement, local governments can help ensure that the app remains a valuable and relevant tool for citizens over time. By leveraging existing communication channels, partnering with community organizations, providing incentives, and monitoring user feedback, local governments can effectively promote their apps to citizens and maximize their impact.

Did you know GOGov can help you market your app?

Our team creates custom marketing resources for all of our customers. These resources include social media graphics, print templates, press releases and more! Plus, we will provide best practices from other municipalities around the country who a have successfully promoted thier apps.

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